Healthcare Business Development

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Best Practices

HEALTHCARE

I have promoted and managed marketing and sales operations for Healthcare Business Development with different medical instances:

outpatient clinics,
day hospitals,
doctor’s private studios

B2C

direct marketing campaigns using customer lists (potential / silent) to promote medical treatments (dentistry and others) aimed at making appointments for patients in healthcare facility.
management of appointments and insertion in the calendar of the healthcare facilities system
management of slides in the waiting room for promotional and marketing purposes
creation and management of promotional newsletters

B2B

creation of contents for institutional brochure
promotion of the services of the Healthcare Facility trough partnerships
management of appointments with potential customers
management of internal meetings for doctors within the healthcare facility for professional updates
management of promotions for new services at pharmacies (pharmacies as an additional promotional channel)

MEDICAL DEVICES

For a market leader in medical equipment production and rapid diagnostics I managed:

direct marketing campaigns (telemarketing + email marketing): profiling lists of potential occupational doctors, occupational medicine companies, clinics, companies
organization of commercial appointments aimed at presenting sales quotes
Market survey: creation and profiling of specific databases and administration of a short questionnaire via telephone interview for the Managers of healthcare companies to evaluate market spaces for the product marketing in regions where the brand is not yet present or known and to identify the specific needs of potential customers that can help in building a coherent strategy for business offer.
Management of Social Media Marketing content for LinkedIn page.

MANAGEMENT SOFTWARE

I have dealt with software houses specialized in healthcare (software of healthcare management) and in distribution (ERP software)

● marketing and commercial consultancy: creation & profiling of database, activation of leads by phone / email, aimed at setting commercial appointments for the commercial management
● up-selling activities to acquired customers
● marketing and commercial administration: sending newsletters, communications, payment reminders etc.
● digital marketing consultancy: updating social media pages and publishing optimized SEO articles on the website

MARKETPLACE

For a new international fundraising Marketplace (present in Germany, UK, USA and Canada) that connects non-profits with online stores, I developed and executed, together with the team in Germany, online and offline marketing strategies, to position the marketplace in a new Italian market. I dealt with Business Development, generating leads and acquiring new customers and partners. I am currently in charge of the project and of relations with customers and partners in Italy.

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