How to expand your business in Italy
I help foreign enterpreneurs/start ups/companies to establish or expand their business in Italy.
Do you want to grow your brand in Italy?
Have you already established your business in one or more countries and would you like to enter the italian market as well?
Would you like to try step by step, without having to choose multiple suppliers and therefore allocate a large budget?
Are you already having a marketing team but hiring an Italian native speaker who knows the business dynamics of Italy is too expensive?
My consultancy is for you and will show how to expand your business in Italy.
A business may be operated either as a sole trader or as a company. Both entities are governed by the Italian civil
code.
A person may conduct a business either as an individual, or through the setting up of a new company or through the
purchase of shares/quotes in an existing company.
Such opportunities are available in Italy both for European and non-European citizens.
Establishing contacts and networking: Direct Marketing Campaign
This is the “added value” of my business consultancy: find new customers through Direct Marketing Campaign to penetrate a new market.
#1 phase
According to you, it will be defined the best FORMAT OF COMMUNICATION to promote
your products/services in Italy:
- Telemarketing script
- Email marketing script
DATABASE PROFILING: it will be provide and profiled by the Consultant during the phone activity, by adding
telephone number, email, referent’s name, remarks etc.;
LANDING PAGE TRASLATION I will always recommend having an institutional landing page or presentation in italian. The effective translation of texts is a fundamental prerequisite;
#2 phase
TELEPHONE CONTACT Database masterdata will be contacted and profiled through telemarketing + email marketing activities.
MARKET INVESTIGATION to gauge the interest of prospective customers on service
TELESELLING based on the company or product to be promoted, it is possible to include the teleselling activity in the consultancy
How to expand your business in Italy: other services for your business
Other important services that I can provide to strengthen the advice and support are:
- SOCIAL MEDIA MARKETING: managing and updating Business Pages on Facebook,
Instagram, Linkedin, Twitter, ect.
Creating a Social Media Marketing Strategy.
Supporting, managing Advertising Campaigns - DIGITAL MARKETING PR Influencer marketing, Guest posting, Online magazines
Got a question or do you need to know more? Contact me by email or schedule a call



